behind the scenes
the story
After working as a freelance content writer for 8+ years, I realised that my business really deserved an identity of its own. I also wanted to find a way to help more than the handful of content teams I can work with directly.
Soooo… I created butterscotch studio — a digital home for all the ways I can support B2B SaaS content teams. 💛
Right now my focus is on done-for-you blog + product-led content and writer-ready content briefs, but I’d love to add to this in the future with other products, services, or resources for busy content teams that want to hit their KPIs without feeling overwhelmed.
the writer
I’m Nicola, a content writer with 8+ years of experience running a content marketing business. In this time I’ve worked on projects across different niches, but my focus these days is HR tech and B2B SaaS.
I’ve worked with Personio, Givebutter, Charlie HR, Pyn, Polly, Zapier, Kindsight, ThankView, Vowel, Hoppier, Enzuzo, Nearform, Growth Machine, ITG, and more on a variety of content projects. Most of the time I work with clients on a long-term basis, and I’m so grateful to have been working with some of these companies for 2+ years. 😊
the approach
I write every piece. There’s no team, no outsourcing, and no GPTs or AI*.
The initial outline, the research, the first draft, and the edits are all done by me. What this means is I get to know your product deeply (= better content), you’re always talking to the person doing the work (= better communication), and there are no unnecessary delays (= better experience).
I normally join a team as an extra pair of hands to scale up content production or support a major content refresh project. My goal is to make working together as easy as possible. Assign me work and take that weight off your to-do list, knowing that I’ll deliver publish-ready work back to you before the deadline.
* I’m not anti-AI. I love hearing about all the fun things you’re building and how it’s making your life better. 💕 But I don’t use it in my business because I genuinely enjoy the research + writing process and believe that human-written content has a certain magic that robots can’t recreate.
“I was immediately impressed by Nicola’s portfolio, and I could tell she understood the HR tech audience we were speaking to.
Nicola exceeded my expectations, creating high-quality content that fit with our brand voice, delivered on time. ”
— Alexis Croswell, Former Director of Content and Brand at Pyn