services
human-written content for HR tech + B2B SaaS
Too much on your to-do list? Feeling the pressure to complete a content refresh project or launch a new blog category? Need to update old product-led content or software comparison guides?
I’d love to take some of that work off your plate so you can focus on strategy and growth instead of content deliverables. 👋
Here to help with:
Fresh long-form blog content
Content refresh and update projects
Product-led content
Software alternatives and comparison guides
Done-for-you content outlines for your writing team
services + packages
long-form blog content
High quality content designed to attract and convert readers from search, LLM platforms, and other sources.
Perfect for: Delivering on your content strategy
🍦 Starting at £750 per piece for 1,500-2,500 wordsproduct-led content
Informative content that explains how your product or service solves the reader’s problem.
Perfect for: Proving your value
🍦 Starting at £750 per piecewriter-ready outlines
Clear outlines based on research and industry knowledge, ready for your in-house or freelance writers to use as a foundation for great content.
Perfect for: Getting more value from your writers
🍦 Starting at £300 per outlinecomparison guides
Research-backed, transparent, and high-value software comparison or alternatives guides, built to convert.
Perfect for: Turning views into relevant leads
🍦 Starting at £995 per piececontent refresh projects
Includes content audit, prioritisation plan, content re-writes, and writer-ready briefs.
Perfect for: Delivering change at scale
🍦 Starting at £2,750 per monthincluded in all packages
High quality, SEO optimised content
Competitive analysis and content research
Links to relevant external stats and research
Expert quotes (where requested/possible)
Internal links to relevant content
Suggested title and meta description
“She understands briefs very well, puts in the extra effort and will always ask for clarification.
I love working with Nicola and would recommend her to anyone.”
publish-ready content
Tired of requesting edits on low-quality work?
Tried AI and discovered it didn’t get you the results you wanted?
Want to spend less time managing and more time on work that lights you up?
Say goodbye to frustration and hello to fuss-free content. ✨
Every draft I deliver is publish-ready, so there’s often no or very minimal work for your editor (or you, if you wear that hat too). I’ll also include suggestions for images, graphics, and other elements that can help the content make an impact on the page.
tech stack
Google Docs (for delivering drafts) • Ahrefs or Semrush (for SEO insights) • Clearscope (for content optimisation) • Email (for communication)
meet the team
Right now it’s just me! :)
Nicola Scoon
Founder at Butterscotch Studio
“Nicola exceeded my expectations, creating high-quality content that fit with our brand voice, delivered on time.”
let’s talk!
Fill in the form below and we can get started 🎉